Form Follows Purpose
Every line has a mission / Every color carries a message
Design is not decoration, but a way of solving problems. We create thoughtful systems where aesthetics serve functionality.
Good design is obvious. Great design is transparent.
There is no design without discipline. There is no discipline without intelligence.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Form Follows Purpose
Every line has a mission / Every color carries a message
Design is not decoration, but a way of solving problems. We create thoughtful systems where aesthetics serve functionality.
